Publication Mail Rates - Frontier Distributing: Direct Mail Lettershop

1. Basic Identifying Information
The Basic Identifying Information prominently displays the product and Agreement Number on the mail piece without having to open it (as illustrated below).

The Basic Identifying Information must be printed in one of the following locations in minimum 6 point font:

• on the cover (front, back or spine if perfect bound) of a magazine;

•on the front or back page of a newspaper or newsletter; or

• on the address label; or

• as part of the postal indicia (if the customer uses this proof of payment option)

The Basic Identifying Information must contrast with the background and be clearly visible on or through the wrapper, if clear-wrapped, and must appear as follows.

Example A
PM12345678 R12345*

Example B
Publications Mail Agreement #40012345 Registration #12345*

^{*Publications Assistance Program (PAP)-eligible
titles only}

NOTE: If the publication is in an envelope or opaque-wrapped, the Detailed Identifying Information must appear on the outside of the wrapper or envelope, instead of the Basic Identifying Information. In addition, the Detailed Identifying Information does not need to be duplicated inside the publication if it is printed on the outside of an opaque wrapper or envelope.

Opaque-wrapped Bundles of Unaddressed Copies must contain the Detailed Identifying Information on the outside of the wrapping instead of the Basic Identifying Information.

Detailed Identifying Information
The Detailed Identifying Information is also required for each host publication in one of the following locations:

• on one of the first five or last five pages; or

• on the front or back cover or along the spine (to replace the Basic Identifying Information); or

• on the first page of the table of contents (even if outside the first/last 5 pages); or

• in the masthead (even if outside the first/last 5 pages); or

• on a clearly identifiable insert card securely enclosed in the host publication; or

• on an insert card for the address which is clearly visible through a polybag; or

• on the outside of an opaque wrapper or envelope (to replace the Basic Identifying Information).

The Detailed Identifying Information must appear similar to the illustration in the example below and must also contrast with the background, for legibility

PUBLICATIONS MAIL AGREEMENT NO. 12345678
REGISTRATION NO. 12345 [applicable to PAP-eligible titles]
RETURN UNDELIVERABLE CANADIAN ADDRESSES TO
CIRCULATION DEPT.
330-123 MAIN ST
TORONTO ON M5W 1A1
email: circdept@publisher.com [optional until further notice, pending implementation of electronic Return to Sender]

The following guidelines can assist you to determine if the item is subject to the Piece Level surcharge:

IF...	THEN...
the Basic Identifying Information is not printed in any of the locations listed above	the surcharge will apply, unless the Detailed Identifying Information is there instead
the Detailed Identifying Information is not printed in any of the locations listed above	the surcharge will apply
there is a Publications Mail indicia on the item, which includes the Agreement Number (and Registration Number, if PAP eligible)	this constitutes the Basic Identifying Information. The surcharge will not apply.
the Basic or Detailed Identifying Information is in a font size that is not easily readable	because the font size is under six-points. The surcharge will apply.
the Detailed Identifying Information is: - on the outside of the envelope or - on the opaque wrapper, or - visible on or through a clear polybag, or - on the cover of the host publication	the Basic Identifying Information is not required (since that information is contained in the Detailed Identifying Information). The surcharge will not apply.
the Detailed Identifying Information is: - on the outside of the envelope or - on the opaque wrapper, or - visible on or through a clear polybag, or - on the cover of the host publication	the Detailed Identifying Information does not need to be duplicated on the inside of the publication. The surcharge will not apply.
the return address in the Detailed Identifying Information is not a Canadian address	the surcharge will apply.
the Detailed Identifying Information includes all of the information required but is formatted differently or wrapped on fewer lines than in the example provided	the surcharge will not apply.
the Detailed Identifying Information includes references such as Canada Post, Canadian, CPC or Postmaster.	the surcharge will not apply.
the Detailed Identifying Information is in mixed case (upper and lower)	the surcharge will not apply.
A combination of the Detailed Identifying Information and the Basic Identifying Information is: - on the outside of the envelope or - on the opaque wrapper, or - visible on or through a clear polybag, or - on the cover of the host publication	the surcharge will not apply as long as the three following elements appear: - Product name in full or abbreviated: Publications Mail or PM (PP in French) - Agreement Number and Registration Number(if applicable) - Canadian return address for undeliverables
the address - on the outside of the envelope or - on the opaque wrapper, or - visible on or through a clear polybag, or - on the cover of the host publication is the only visible address and that this is the address for undeliverable address information	the surcharge will not apply but you may be advised of the proper wording "Return undeliverable Canadian addresses to" to be used in future mailings for clarity. Future non-compliance will result in the application of the surcharge.
the words such as "Undeliverable" and/or "Return" are present - on the outside of the envelope or - on the opaque wrapper, or - visible on or through a clear polybag, or - on the cover of the host publication thus making it clear that the address provided is for the return of undeliverable Canadian addresses	the surcharge will not apply but you may be advised of the proper wording "Return undeliverable Canadian addresses to" to be used in future mailings for clarity. Future non-compliance will result in the application of the surcharge.
the email address is not indicated as part of the Detailed Identifying Information...	the surcharge will not apply. Electronic Return to Sender will be implemented in 2005. The email address notation is not mandatory until further notice. However, we encourage mailers to include it for future use.
the unwrapped or clear-wrapped (transparent polybag) publication contains the Basic Identifying Information on or through the wrapper, but the Detailed Identifying Information is not located inside the publication itself	the surcharge will apply

SUMMARY

ALL WRAPPED PUBLICATIONS
The Detailed Identifying Information is required on the outside of opaque envelopes/wrappers. It is optional to have it visible on or through the clear polybag. If the Detailed Identifying Information is used in this way, then no other identifying information is required anywhere else.

CLEAR-WRAPPED PUBLICATIONS
If the Detailed Identifying Information is not visible on or through clear the polybag, then the Basic Identifying Information is required on or visible through the clear polybag. In this case, the Detailed Identifying Information is also required inside the publication or elsewhere on the first or last five pages; or on the first page of the table of contents (even if outside the first/last 5 pages); or in the masthead (even if outside the first/last 5 pages); or on a clearly identifiable insert card securely enclosed in/with the host publication.

UNWRAPPED PUBLICATIONS
If the Detailed Identifying Information is not on the outside of an unwrapped publication or on an insert card, then the Basic Identifying Information is required on the outside of the publication or on the address label. If only the Basic Identifying Information is on the outside of the publication or on the address label, then the Detailed Identifying Information is required on the inside of the publication or elsewhere in the first or last five pages; or on the first page of the table of contents (even if outside the first/last 5 pages); or in the masthead (even if outside the first/last 5 pages); or on a clearly identifiable insert card securely enclosed in the host publication.